Senior Account Manager, Paid Media

Are you ready to be on the frontier of the next generation of behavioral targeting, social and mobile platforms?
Have you led the planning for large-scale digital paid media strategies for large, complex client organizations?
Are you known for your ‘digital’ passion, strategic counsel, account growth…and bring a sense of humour?

Edelman Vancouver would love to get to know you!

Edelman Vancouver is looking to hire a Senior Account Manager, Paid Media to lead the Western Paid Media Team. This is your opportunity to be on the frontier of the next evolution of PR. You are a media leader who will oversee & drive digital media programs on behalf of some of the world’s leading global brands. Our paid media practice is rapidly expanding, representing an incredible opportunity to help define and grow the offering from the ground floor.

Digital is at the heart of everything we do. We are the world’s first and largest global social agency. We are an integrated marketing practice that’s social to the core. We believe great brands are built and preserved in real time. We’ve assembled the best team who plan, create and amplify stories that matter to our clients’ business, brand and ultimately, customers. We’ve grown rapidly over the past few years with over one thousand employees in our practice globally, managing large social and creative programs for large clients and management of over 650 communities. We combine deep digital expertise with Edelman’s incredible communication credentials to create integrated and effective communications and experiences for our clients.

We are at a critical juncture in communications where the online market conversation has never been louder, further reaching, nor more active. Social media and digital marketing are now not “nice to haves” in the communications mix, they are essential to a brand’s overall image and success.

Edelman’s unique approach and philosophy to paid media incorporates the alignment of Edelman’s existing efforts, developing strategies for key accounts, incorporating paid into transmedia communication efforts and expanding capabilities globally.

This is at an ideal time for a dedicated paid media business unit, considering brands’ and consumers’ unprecedented connectivity, fueled by real-time digital communications. Edelman’s heritage as a trusted steward of brand communications naturally supports the paid amplification of that content when it could be useful to a broader audience.

You offer experience in leading paid digital media client strategies. You bring demonstrated experience in creating account growth and acquisition due to your inherent capacity for providing wise business counsel. You fully understand how all paid digital media channels are integrated to achieve client goals of consumer engagement.

We need a dynamic, digital leader who recognizes that the “sky’s the limit”, and is passionate about the digital landscape. Candidates must have at least 5 years in digital media.

Competencies:

Media Planning Measurement, Deployment and Optimization:
Responsible for management of our client’s digital media business throughout the entire strategic, planning and implementation process
Develop a tight partnership with all agency account leads to ensure proper team resource management and adherence to contract terms
Responsible for overseeing and ensuring that all budgets and campaign plans are aligned with client budget parameters
Research and implement new techniques and technologies that are relevant for clients’ digital media strategies
Draw insight from campaign results and ensure dialogue with client and internal teams on informed strategic implications
Provide and discuss industry information on digital media, markets and related opportunities
Build and maintain relationships with media community; continue to develop partners and higher relationships for exchange of ideas and best practices
Solicits new industry concepts and tools that will help grow and enhance client’s digital business
Effectively contributes client “case studies” to national organization
Develop a pragmatic approach to managing the paid media practice

Client & Internal Relationships:

Build trusting collaborative relationships with clients of all levels
Maintain senior client, and internal stakeholder relationships
Accurately represents the client’s point of view when reviewing work, leverage this perspective when providing feedback to team and presenting to client, ultimately focused on doing the best work for the Client’s business
Invest time to investigate opportunities for providing better Client support
Ensure collaboration among all Agency departments
Include Agency Executives in appropriate Client meetings
Provide appropriate management updates and solicit feedback and direction when appropriate
Participate and present in New Business efforts and presentations, where appropriate

Strategic Thinking & Leadership:

Demonstrate a knowledge of client brands, brand equity, consumer definition and motivations
Lead and contribute to the development of strategic and tactical digital media plans
Articulate effective strategic rationale and logic flow
Develop specific, measurable client business objectives
Ensure key information is provided to team regarding client issues, internal agency issues, changes in account status, etc.
Respond appropriately when presented with problems and issues
Seek lasting solutions rather than quick fixes
Ensure group is properly trained on all internal procedures, best practices and Agency digital media tools – (CCS – additional as needed)
Assists with evaluation of new tools and technologies
Meet with media representatives in order to keep abreast of new technologies and industry trends as well as potential client opportunities
Evaluate media/communication opportunities and provide sound recommendations as appropriate
Train, motivate, develop and lead a western media planning team while integrating with the Edelman National paid media team
Demonstrate behaviours consistent with Edelman’s values (Quality, Integrity, Respect, Entrepreneurial Spirit, Mutual Benefits) and Code of Ethics and Business Conduct

Communications Skills:

Encourage open, ongoing internal communication
Establish and maintain communications process with clients, and agency service teams for each piece of business within the team
Develop client presentations and other important communication, communication that is clear, compelling and persuasive
Lead client presentations
Adapt communication style to relevant audience
Link communication to audience’s concerns and perspectives
Move audience to desired action through clear and persuasive delivery of information
Communicate key information about our company

Qualifications:

Bachelor’s degree
5 years in digital media with progressive client management experience
Deep knowledge and experience with digital media planning
Strong client service experience
Proven leadership ability – managed a team of planners & supervisors
Proven ability to interact with people at all levels of an organization, fostering strong cross-functional teamwork and results
Strategic thinking ability with balanced analytical and creative approach to tactical planning
Experience successfully bringing together people from different disciplines, internal and external to achieve desired outcomes
Understanding of multiple communications channels and their role in brand marketing
Research experience
Commitment to delivering creative solutions, and the ability to align team members behind creative solutions
High-level proficiency in ComScore, Google DoubleClick and Analytics Suite, MS Word, PowerPoint, Excel and Outlook

If you are passionate about Digital Media & PR, are looking for a fantastic opportunity to cultivate your skills, to benefit from strong senior leadership, while enjoying a positive team culture, please send your résumé and cover letter to hr.vancouver@edelman.com. Only those candidates short listed for an interview will be contacted. Thank you for your interest in working with Edelman Canada.

Edelman Canada:

Edelman provides comprehensive, integrated communications counsel and services to an expanding list of Canadian and international companies, public sector organizations and not for profits. With offices in Montreal, Toronto, Calgary and Vancouver, Edelman Canada is pushing the boundaries of traditional public relations, using the latest social media and digital tools to place our firm at the forefront of a new era of Public Engagement between organizations and their constituents. www.edelman.ca

About Edelman

Edelman is the world’s largest public relations firm, with more than 5,000 employees in 65 cities, as well as affiliates in more than 35 cities. Edelman was named one of Advertising Age’s “A-List Agencies” in both 2010 and 2011, and an “Agency to Watch” in 2014; Adweek’s “2011 PR Agency of the Year;” PRWeek’s “2011 Large PR Agency of the Year;” and The Holmes Report’s “2013 Global Agency of the Year” and its 2012 “Digital Agency of the Year.” Edelman has been awarded seven Cannes Lions including the Grand Prix for PR in 2014. Edelman was named one of the “Best Places to Work” by Advertising Age in 2010 and 2012 and among Glassdoor’s “Best Places to Work” in 2011, 2013 and 2014. Edelman owns specialty firms Edelman Berland (research), Edelman Deportivo (creative) Blue (advertising), BioScience Communications (medical communications) and agency Edelman Significa (Brazil). Visit http://www.edelman.com for more information.